Content Management
- Blogs are easy to update by multiple people. They are a great way to manage certain content on your website.
- Blogs are suitable for news, specials, media/press, events and attractions and let you use features like: reviews, ratings, calendars, video, full-text search, RSS and sitemaps.
- Blogs are very search engine friendly and can be used in conjunction with your website to increase results from search engines.
- Blogs are the "platform" that give you access to many Web 2.0 opportunities.
- The take a commitment of time and expertise to be successful.
- CVBs are typically adverse to allowing negative reviews or even authentic information.
Examples of Blogs we will look at:
Recommended Blog Software: Wordpress